RICHLAND, Wash. – This holiday season, Northwest winemakers are hoping to expand their customer base with a new sales venue. Seattle’s online shopping giant Amazon.com is now shipping wine.
Tom Hedges is co-founder of Hedges Family Estate on Red Mountain in southeast Washington. He says his family has only been selling wine on Amazon.com for about a week. It will take a few months to truly see if selling bottles through the site will actually pencil out.
Hedges doesn’t think there will be a lot of overlap with already established customers.