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Program aims to make kids more critical of junk food ads

Oct 9, 2012

Researchers in Washington are trying a new approach to the growing problem of childhood obesity. They plan to teach kids to be more media savvy -- and less susceptible to all those junk food ads.

Researchers say kids who spend more time in front of the screen are at higher risk of becoming overweight. And it’s not just because they’re sitting on the couch.

“One of the problems is that there’s so much food advertising,” says Erica Austin. She heads Washington State University's Center for Media and Health Promotion Research.