In 40 years it went from a tiny store near Pike Place Market to a global brand, recognized around the world. Starbucks is celebrating its anniversary with a new, simplified logo that doesn’t have the word "Starbucks" or "coffee" on it.
On Tuesday, a band played and hundreds of employees gathered and cheered as the logo was unveiled at Starbucks headquarters in Seattle. CEO Howard Schultz told the crowd there were many doubters in the beginning who didn’t think Starbucks could ever go beyond the West Coast. "But they were wrong," he said.