Shots - Health Blog
Originally published on Thu March 15, 2012 8:54 am
By Rob Stein
Federal health officials unveiled a graphic new anti-smoking campaign featuring testimonials from ex-smokers about the toll of tobacco on their health.
These aren't the usual public service announcements. The $54 million "Tips from Smokers" campaign marks the first time the federal government plans to pay to run anti-smoking ads nationwide, officials said.
The ads will run for 12 weeks on TV, on the radio, in magazines and newspapers, on billboards, online and elsewhere beginning March 19, according to the federal Centers for Disease Control and Prevention, which developed the campaign.
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