Pac-12 Conference

File photo/Ted S. Warren / AP

Incredible. Unbelievable. Whopper-sized. Just some of the words used to describe the television deal announced this week by the new Pac-12 Conference. It's the biggest media rights contract in college sports history.

KPLU sports commentator Art Thiel says the deal may seem ridiculous to non-sports fans, but they too will benefit from it.