organic produce

I did a little experiment the other day. I stood outside a Whole Foods Market in Washington, D.C., with two cartons of large brown eggs. One carton had the words "Non-GMO Project Verified" on it, with a little orange butterfly. It also said cage-free. The other carton had a different label; a green and white circle with the words "USDA Organic." One other crucial difference: the organic carton cost 50 cents more.

I asked shoppers which carton they would buy.

Organic food has gone majorly mainstream, right? Wal-Mart has been driving down the price of organic with an in-house organic line. Whole Foods has begun experimenting with cheaper stores to catch up.

Anna King

When you think organic, you probably visualize fresh, sweet-smelling fruits and vegetables. But what makes that delicious organic produce grow?

The answer is digested fish parts mixed with molasses, which smells so bad that it’s been known to make farm workers gag.