Invisible Children

The Associated Press

'We have reached the tipping point between apathy and activism and we can no longer ignore these tragedies.'

Signaling the power of viral marketing, an army of young people have sprung up overnight to fight against the infamous African warlord Joseph Kony and his militia the LRA. Millennials across the Northwest are becoming motivated by the video campaign to join the Invisible Children, the group behind the viral video detailing Kony's atrocities.

Alison Guajardo, Vice-President of the University of Washington’s Invisible Children chapter told KPLU about the club’s exponential growth that occurred practically overnight.

Glenna Gordon

Over the last few days, a video posted on YouTube that aims to raise the profile — and potential for arrest — of the infamous African warlord Joseph Kony has been hugely popular and, in the eyes of many, so simplistic and inaccurate it is likely to do much more harm than good.

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