Young biz entrepreneurs compete for social good

Feb 18, 2011

If you walked into the dimly lit, wood-paneled room and listened to the fast-paced talk by Cynthia Koenig, you might be forgiven for thinking she just sounded like another one of those young, profit-oriented entrepreneurs looking for money from venture capitalists or other kinds of investors.

Koenig is, actually, one of those money-seeking young business types, except that the primary goal of her proposal is to make life a lot easier and safer for millions of poor women around the world.

Hence the Wello, a kind of goofy looking water-carrying wheel-barrel (no, that’s not a typo) that she and her colleague, Colm Fay, at the University of Michigan’s business school want to sell to poor people.

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