Starbucks Jumping in on Greek Yogurt Craze
Starbucks wants a taste of the Greek yogurt craze.
The Seattle-based coffee chain says it's teaming up with French food and drink company Danone to sell Greek yogurt parfaits. The ready-to-eat cups will arrive in its U.S. cafes in the spring of 2014, replacing the yogurt cups the chain currently sells.
They'll be called "Evolution Fresh inspired by Dannon" and roll out to grocery stores in 2015.
Financial terms of the deal weren't disclosed.
Greek yogurt, which is thicker and has a tarter taste, has surged in popularity in recent years. It now accounts for more than a third of the market, according to Bernstein Research. The popularity of brands such as Chobani has prompted makers of traditional supermarket yogurt, such as General Mills' Yoplait, to introduce Greek varieties.