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Wed March 21, 2012
Seeing KPLU headlines on the NPR homepage? Here's the reason
Originally published on Thu April 19, 2012 7:01 am
When you visit the NPR.org home page today, you may see a set of local-news headlines from your NPR Member station. We're beginning a month-long experiment to gauge your interest in these headlines and explore how we might better connect you digitally to your local station.
Thirteen NPR Member stations are participating in this experiment: Michigan Radio, KPLU, KQED, KUT, Oregon Public Broadcasting, Boise State Public Radio, WBUR, WNYC, WAMU, WHYY, WFIU, KPCC, and North Country Public Radio. If you live or work in their areas, you're likely to see their headlines on our home page, just below our main national headlines.
This picture shows an example of what you may see. NPR Digital Services, which works closely with Member stations, has posted an in-depth account of the experiment here.
At the end of the experiment, we'll evaluate your responses and determine how to move ahead. In the meantime, you can let us know what you think through the Inside NPR.org contact form.
Update on April 19: We've hit the end of our one-month test and have removed the local-headlines experiment from the NPR.org homepage. Thank you to every one of our viewers who clicked and gave feedback. Next, we're going to review the results of the experiment (both nationally and locally), see which parts worked and which parts didn't, and decide how to move ahead.