Microsoft unveils first new logo in 25 years

Aug 23, 2012

Preparing for the “most significant waves of product launches in Microsoft’s history,” the Redmond tech giant has unveiled a new logo.

It’s the first new logo in 25 years, the company said in a press release.

Here’s what Microsoft says about its new logo:

“The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.”

The company’s video displaying the new logo and other key logos:

Geekwire put together this list of logos:

The Seattle Times, which has a poll running on which Microsoft logo people like the best, explains that the new logo is the first to include a symbol.

“In this case, a square formed by four multicolored square tiles — reminiscent of the company's multihued Windows logo in years past. (Ironically, Windows 8's new logo is now single-colored.)

“The colors in the squares — blue, orange, green and yellow — are those long associated with Microsoft and from which the company's product brands draw.”