Advertising http://www.kplu.org en For Super Bowl Ads, More Social-Media Savvy http://www.kplu.org/post/super-bowl-ads-more-social-media-savvy <p>http://www.youtube.com/watch?v=NfCm9P8naDQ</p><p>http://www.youtube.com/watch?v=NmIGTTy8pI0</p> Sat, 02 Feb 2013 00:25:27 +0000 Elizabeth Blair 7711 at http://www.kplu.org For Super Bowl Ads, More Social-Media Savvy Dueling messages call marijuana 'benign' and 'risky' http://www.kplu.org/post/dueling-messages-call-marijuana-benign-and-risky <p><em>Even if you never smoke marijuana, Initiative-502 could make it much more a part of our society, like alcohol. In our series β€œ<a href="http://www.kplu.org/term/if-its-legal">If it’s legal: Five ways legal pot could affect your life</a>,” we consider some ways things could change for all of us. Today, we look at what sort of advertising and public messages we might expect to see.</em></p><p>If you turn on the TV today, beer and wine are everywhere. A <a href="http://www.youtube.com/watch?v=viXhp0v1gGY">typical commercial for Corona Light</a>, for example, features a guy whose life improves with girls, dancing, lively music, a great time – all thanks to a frosty beer.</p><p>This sort of commercial is what Denise Walker was imagining, when she started thinking about the possibility of marijuana advertising in the future. Wed, 10 Oct 2012 14:09:35 +0000 Keith Seinfeld 6661 at http://www.kplu.org Dueling messages call marijuana 'benign' and 'risky' Follow-up: $800,000 ad campaign designed to help us choose healthy http://www.kplu.org/post/follow-800000-ad-campaign-designed-help-us-choose-healthy <p>Why spend $800,000 to advertise what seems like common knowledge?&nbsp; That smoking is bad for you, that eating nutritious foods is better than a diet of fast-food and physical activity is a good idea?</p><p>Because too many of us have trouble following those golden rules.</p><p> Mon, 01 Aug 2011 18:17:53 +0000 Keith Seinfeld 2214 at http://www.kplu.org Follow-up: $800,000 ad campaign designed to help us choose healthy Why Metro Transit refuses to run a public health message http://www.kplu.org/post/why-metro-transit-refuses-run-public-health-message <p>A major ad campaign launches this week to promote healthy living, with advertisements featured on Seattle-area television, radio and billboards. Just about the only place you won&rsquo;t find the ads is on Metro buses.</p><p>The transit agency says the advertisements violate its new policy regarding public service announcements. The policy, adopted April 8th, prohibits ads that express a viewpoint on &ldquo;matters of public debate about economic, political, religious or social issues.&rdquo;</p><p> Mon, 01 Aug 2011 12:00:00 +0000 Keith Seinfeld 2206 at http://www.kplu.org Why Metro Transit refuses to run a public health message Schedule set for vote on Seattle skyscraper signs http://www.kplu.org/post/schedule-set-vote-seattle-skyscraper-signs <p>A controversial proposal that would allow major employers in Seattle to put signs at the tops of their skyscrapers will be decided in March.&nbsp; City Council President Richard Conlin says he<a href="http://conlin.seattle.gov/2010/12/16/skyscraper-signs/"> delayed the vote to give the city time to respond to a number of concerns</a>.</p><p>Russell Investments requested the change, to help them re-brand their tower, which is the former home of Washington Mutual Bank.&nbsp; The company <a href="http://www.russell.com/us/news/press-release.aspx?link=press-releases/2009/PR20090909.htm">moved</a> to their new 2nd Avenue address from Tacoma this fall.</p><p> Mon, 20 Dec 2010 14:21:42 +0000 Bellamy Pailthorp 394 at http://www.kplu.org Schedule set for vote on Seattle skyscraper signs